Our Team

Aneta Wieczerzak-Krusińska

Senior Communications Specialist
Aneta leads both external and internal communications at the Reform Institute.

About me 

Aneta is responsible for strategic communication for projects carried out at the Reform Institute. She is responsible for preparing project communication strategies, from planning, through implementation and monitoring of activities, to evaluation of results. Aneta co-creates and adapts strategic narratives that help to effectively communicate the Institute’s goals and recommendations. She coordinates media relations and supports the publication process, including the editing of reports and press releases.   

Professional experience

Aneta is an experienced economic journalist who has worked for many years with Rzeczpospolita, Parkiet, Bloomberg Businessweek Polska and Polish Radio. She has practical experience in brand strategy development, public relations and stakeholder management, gained while working for a non-governmental organisation (Polish Wind Energy Association) and international corporations (Ørsted and Equinor). As part of her work on the Sectoral Agreement for Offshore Wind Energy, she led a working group of several dozen people on social education at the Ministry of Climate and Environment. 

Education

Aneta holds a degree in Political Science from the Maria Curie-Skłodowska University in Lublin. She is also a graduate of the 24th edition of the Brand Strategy School organised by the SAR Marketing Communication Association and a training course in social media management at the School of Advertising Masters.   

Area of expertise:
strategic project communication
media relations
marketing and PR in the energy sector
brand building and rebranding
event organisation and coordination
social media management